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SEO: Getting the Most out of your Inbound Website
For quite a while now, we have been under the assumption that increasing search engine rankings is all about the customers. This is true but there is something else we should pay close attention to as well. Our audience also includes the search engines themselves. A great rule of thumb is to have a goal in mind…
What is a Buyer’s Persona and How Does it affect your Website Content?
A buyer’s persona is your organization’s ideal customer. In order to customize your website content and have a successful marketing strategy, it’s important to know who your buyers are. Inbound marketing is centered around the customer: understanding what they want and creating content to fit their needs. So, who are your customers? What are their needs? How do you…
Five Essentials you Need to Know about the Buyer’s Journey
A buyer’s journey is an active process that your persona moves through on their way to making a purchasing decision. It is comprised of three stages, the awareness stage, consideration, and the decision stage. Each stage is significant as to how you approach marketing and the content you develop. 70% of the purchasers decision is…
Inbound Marketing: A New Kind of Marketing
As a marketer we always center our attention around what matters to our customers, and what matters is customer delight. What if you could do this in a way that would convert your visitors into leads? Thanks to inbound marketing, you can! Inbound marketing is a method that allows you to attract, convert, close and delight…