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BG Digital Group


Social Media Marketing and Businesses: Are You Doing it Right?

August 6, 2014

By now, just about everyone has joined the social media world in some capacity. It has become an integral part of our culture and has forever changed the way in which businesses reach potential customers, convert them into buyers and ensure their overall delight and continued engagement. If you haven’t yet mastered one of the…

SEO: Getting the Most out of your Inbound Website

August 5, 2014

For quite a while now, we have been under the assumption that increasing search engine rankings is all about the customers. This is true but there is something else we should pay close attention to as well. Our audience also includes the search engines themselves.  A great rule of thumb is to have a goal in mind…

How Social Media and Customer Service Work Hand in Hand

July 31, 2014

Taking advantage of the large social media and marketing community, our team took the opportunity to participate in a live webinar, Customer Service is the New Marketing: Turning Satisfaction into Sales, hosted by Social Media Today and their panel of esteemed speakers, Frank Eliason (@FrankEliason), Hansen Lieu (@HansenTweets) and Nick Ayres (@nickjayres). Bellagurl’s inbound marketing philosophy is…

What is a Buyer’s Persona and How Does it affect your Website Content?

July 30, 2014

A buyer’s persona is your organization’s ideal customer. In order to customize your website content and have a successful marketing strategy, it’s important to know who your buyers are. Inbound marketing is centered around the customer: understanding what they want and creating content to fit their needs. So, who are your customers? What are their needs? How do you…

NC Seafood Festival: SasSea’s Marketing Success

July 29, 2014

Bellagurl has freshened up SasSea’s look and she is already making a big splash. Her debut has reached over 44,000 Facebook users in just two weeks! After the success of our North Carolina Seafood Festival campaign last year, we are delighted to once again engage with the thousands of loyal fans again this year. Our efforts to surpass last year’s success of a 70% increase in new visits to…

Five Essentials you Need to Know about the Buyer’s Journey

July 28, 2014

A buyer’s journey is an active process that your persona moves through on their way to making a purchasing decision. It is comprised of three stages, the awareness stage, consideration, and the decision stage. Each stage is significant as to how you approach marketing and the content you develop. 70% of the purchasers decision is…

Inbound Marketing: A New Kind of Marketing

July 24, 2014

As a marketer we always center our attention around what matters to our customers, and what matters is customer delight. What if you could do this in a way that would convert your visitors into leads? Thanks to inbound marketing, you can! Inbound marketing is a method that allows you to attract, convert, close and delight…

Reaching a Younger Travel Audience Through Visual Search

July 22, 2014

You may have noticed marketers attempting to figure out how to market to millennials, those born between 1985 and 2000, and it seems that the big international brands are making strides with this segment of our population. Most feel it’s difficult to reach millennials because they’re unplugging from the traditional ways that advertisers have in…

Bellagurl Welcomes Lindsey Cole, Certified Inbound Marketer Extraordinaire

July 21, 2014

Bellagurl is focused on helping young marketing and advertising students gain real world experience through mentoring and internships. Now, we welcome Lindsey Cole, our new inbound marketing intern, who comes to us all the way from Michigan. After living in North Carolina for a few years, she recently finished her Bachelors degree in Management and Marketing. She…