There are many changes that Facebook institutes each month. The latest changes coming to Facebook involve how they are tracking visitors. Recently, Facebook sent an update to all of its business users. You can read the quote below.
“On October 24, Facebook will begin offering businesses a first-party cookie option with the Facebook pixel. This change is in line with updates made by other online platforms, as use of first-party cookies for ads and site analytics is becoming the preferred approach by some browsers.
Businesses have long relied on cookies to serve ads to relevant audiences and understand visits to their sites. Up until now, Facebook has used its pixel — powered by third-party cookies — for website analytics, ad targeting, and ad measurement. This new option will also help advertisers, publishers, and developers continue to get accurate analytics about traffic to their websites.
Businesses can opt out of first-party cookies by updating their pixel settings in Facebook’s Event Manager. The controls people have over ads on Facebook in Ads Preferences will not change. Facebook will also still require businesses to clearly disclose how they use cookies and share data collected on their sites with third parties, so we recommend businesses review their cookie-related disclosures. To learn more about this update, visit Facebook’s Help Center.”
If all of this seems confusing to you, don’t worry. We can help! BG Digital Group is a full-service, digital marketing agency and can help your business with advertising on Facebook and other platforms. Schedule a time to chat with us soon so we can help grow your business for a profitable Q4.
