Facebook isn’t slowing down any time soon. With 2.23 billion users logging into the platform every month, it’s safe to say your audience (and your competitors) are using Facebook to stay engaged with friends and businesses. But with so many users, things can get complicated when it comes to staying relevant on Facebook. To help you streamline your Facebook strategy, here are four easy tips to help you get the most out of this impressive platform in 2019:
1. Perform a social media audit.
One of the main reasons a business’s social media presence falls flat is because they are trying to be too much on too many channels. Before the first of the year, perform a social media audit on all of your digital platforms and cut back on at least one or two so you that you can focus on the things that give you the best performance and ultimately increase your bottom line.
Platforms to review: Facebook, Instagram, Twitter, YouTube, LinkedIn
2. Study your demographics.
Demographics are key to any marketing strategy and it’s no different on social media. When looking at Facebook analyze the specifics of your audience. Are most of your followers male or female? What age group do they fall under and are there any other specifics that make your audience unique? Knowing your audience is crucial to a well crafted Facebook post that will engage followers and increase your ROI.
3. Schedule content ahead of time.
The best way to stay on top of your social media presence is to schedule content ahead of time. Facebook posts are only relevant for 15-16 hours, so in order to stay pertinent, you have to be consistently posting and engaging users. While it’s important to get likes, if you publish your posts without clear objectives, you’re missing out!
Create a content calendar and brainstorm the kind of posts you’d like to share. What is your objective? Are you trying to drive traffic to your website, create quality conversions or craft brand awareness? Once you establish those goals, you’ll be able to create a content calendar with a variety of appealing posts, links to relevant content on your website and stay engaged with your followers.
4. Promote less, engage more.
If you have 1,000 people that like your Facebook page, they are already consumers of your company. You don’t have to keep selling to them. Instead, consider the value your business gives to their life. Define the purpose of your brand and continue to sell that brand promise. Share a picture from an event you host, donations for a charity your team has been collecting or behind the scenes snaps that show your brand’s personality.
If all of this seems confusing to you, don’t worry. We can help! BG Digital Group is a full-service, digital marketing agency and can help your business with advertising on Facebook and other platforms. Schedule a time to chat with us soon so we can help grow your business for a profitable 2019!